July 14th, 2012
“The Swedish furniture giant has installed this well-designed and comfortable area to alleviate stress and nervousness due to holdiay travel, further showing its commitment of improving the everyday life for its consumers.”
Well, it’s not your typical IKEA showroom, where you could roam the halls and grab your gear at the end.
Rather, in addition to providing a location for people to take it easy during their travels, the “VIP lounge” also promotes and exposes IKEA’s products to those who may not normally visit their stores, including actually sampling and test-driving the furniture!
I would be interested to know if there’s currently a method in place to facilitate purchase (not exactly buying from the pop-up showroom, but rather making it possible once a traveller gets home, for example).
The lounge is open until August 5th at Terminal 3 of Paris’ Charles de Gaulle Airport.