July 7th, 2012
“Chief executive Alan Joyce said that by Wednesday Qantas had received about 18,000 photos from people wanting to be part of its online campaign, which flashes up faces or a montage in its television ad. A further 20,000 people had asked for their names to be put on one of its Airbus A380 aircraft…”
Obviously — it’s a chance to become famous!
“…and an app that allows people to take their picture and automatically upload it had been downloaded 5000 times.”
A free iPhone (iOS) app. Downloaded 5,000 times. Not too bad, I guess.
“Mr Joyce said the response was far bigger than the airline expected. “There’s still 15 days to go on this so I think the A380 is going to have lot of coverage of names all over it,” he said. “It’s lucky we picked a big aircraft.””
You most certainly did pick (on) it after the QF32 incident.
Oh, and if you can get past that paywall and read the full article, be warned that it’s truly a piece of (art)work. You have been warned.
UPDATE: I had a brief encounter with one of Qantas’s makeshift casting studios at a major shopping centre.